LANDING PAGE CONCEPT
Noura Meal Delivery
A customer-centered landing page, from the opening message to the call to action.
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Copywriting that makes your value impossible to miss.
WEBSITE • SALES PAGE • EMAIL COPYWRITINGWe write websites, sales pages and email funnels for growing beauty, wellness, coaching, e-commerce and digital brands. Clearer offers. Stronger reasons to choose you. A next step customers understand.Two personalized recommendations. By email. No meeting required.Explore Our Services
Give customers a reason to choose you.
People need to understand what makes your offer worth buying. We turn that value into clear benefits, answers to real objections and a buying journey that moves naturally from the first headline to the final call to action.
SELECTED WORK
See the words at work.
Website, brand and campaign copy. Explore the writing, the message and the visual context.
E-COMMERCE COPY
Skincare, clearly expressed.
A brand homepage bringing product discovery, benefits and next steps together.
View the full pieceExplore the complete portfolio
Website and sales pages, product copy, email, ad creative and funnel strategy.
Experience behind the words.
A background in educational content, higher education marketing, and customer-focused communication.Professional experience includes the organizations below.
Educational Testing Service (ETS)
Content Development & Assessment CommunicationsDeveloped and evaluated educational content with a focus on clarity, accuracy, and rigorous editorial standards.
Long-Term Professional Experience
EducationDynamics
Higher Education Marketing ContentCreated clear, persuasive content designed to help education brands communicate their value and connect with prospective students.
Professional Experience
Verizon
Customer-focused messaging experience with an emphasis on clarity and alignment with the customer experience.
Professional Experience
The right copy for your next move.
Keep improving your message, build a complete sales funnel or bring your entire website and customer journey into alignment.
Message Momentum
$3,500 / month
Make your message stronger every month.For established businesses that need ongoing copy improvements. One existing landing or sales page improved monthly, four emails, two message variations and a monthly optimization brief.
Monthly asynchronous messaging review
One priority landing/sales page copy improvement
Four conversion-focused emails
Two headline, CTA or advertising-message variations
Brand voice alignment
Monthly written strategy and optimization brief
Two defined revision rounds
ONGOING · MONTHLY
Begins within 7 business days of completed onboarding.
Growth Messaging Intensive
$6,500
Get a complete sales funnel written for your best offer.For businesses ready to sell one established offer. Sales page, lead-capture and thank-you copy, six follow-up emails, four advertising concepts and a conversion plan.
Buyer-objection and offer-positioning research
One complete sales page
Homepage headline and offer-section refinement
Lead-capture page + thank-you page copy
Six-email sales or welcome sequence
Four coordinated advertising-copy concepts
Brand voice guidance
CTA and conversion journey strategy
Implementation-ready copy files
Two revision rounds
Delivery: two weeks after complete onboarding
ONE-TIME · TWO WEEKS
A coordinated messaging foundation for your next stage.
Communication Transformation
$9,500
Make every customer touchpoint a reason to choose you.For established businesses ready to align their website and sales messaging. Homepage plus up to four additional pages, one sales page, eight emails, six ad concepts, a brand voice system and a 30-day review.
Customer and competitor messaging research
Comprehensive messaging review + offer and brand positioning
Brand voice framework
Homepage plus up to four additional core website pages
One dedicated sales page
Eight sales or lifecycle emails
Six coordinated advertising-copy concepts
CTA and conversion strategy
Executive messaging summary + implementation roadmap
Two revision rounds
One asynchronous 30-day performance review using available client data
Delivery: three to four weeks after complete onboarding, plus the 30-day review
ONE-TIME · 3–4 WEEKS
A complete system, with an executive review and implementation roadmap.
Collaborative review process to ensure your messaging aligns with your goals.
Thoughtful strategy.
Words chosen with purpose.
I’m Phylicia, founder of Write Wins. My work brings together educational content, marketing, and customer-focused communication.Write Wins brings editorial discipline and customer-focused thinking to every project. The goal is simple: make your message easier to understand, more persuasive and ready to put to work. Structured onboarding and asynchronous feedback keep each project focused.
A few things to know.
What do I receive?
Finished website, sales-page and email copy based on your selected package, organized and ready to use.When does work begin?
Momentum starts within seven business days of completed onboarding. Intensive delivery is two weeks after complete onboarding. Transformation delivery is three to four weeks after complete onboarding, plus a 30-day asynchronous review.How will we work together?
Through structured onboarding and asynchronous feedback. No mandatory strategy calls.Do you install the copy?
Your package includes finished copy and implementation guidance. Website development, email-platform installation, advertising management and third-party publishing are not included unless separately agreed.Can I get ongoing help?
Yes. Message Momentum provides defined monthly copy improvements, four emails, two message variations and recommendations for $3,500 per month.Can you guarantee more customers?
No. We create conversion-focused copy informed by your business, audience and available evidence. Results also depend on traffic, offers, pricing and execution.How does the free review work?
Send us your website. We will identify two specific ways to make your message clearer and your next step more compelling. Two personalized recommendations. By email. No meeting required.
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Questions? Email [email protected]